Privacy Policy

We value your right to privacy and keep a stringent policy concerning the collection and retainment of personally identifiable information. The specifics of this policy can be found below but in principle boils down to: “We will never provide information about you to anyone without your explicit permission to do so. Period“. Please read the full policy below; we hope to answer all possible questions but if we didn’t, please do not hesitate to get in touch.

1. Information Collection & Use

The “African Roots Foundation” is the sole owner of the information collected on The African Roots Foundation collects personally identifiable information from our users at several different points on our Web site.

2. Inquiries

If you wish to get in touch with us, you can do so through the form on our contact page. During this, you are required to give contact information (such as your name and email address), as well as other information, allowing us to get in touch with you and to respond to your inquiry.

We will use this information in order to get in touch with you to follow up on your request. Your contact information will be kept on record to enable us to communicate with you in the future, unless you specify you opt-out of future communications (see “Choice and Opt-out”).

3. Communications from the Site

We can occasionally, and optionally, send you information on our projects through our newsletter service. You can choose to unsubscribe from this newsletter at any time, following the instructions found on the bottom of each communication. Additionally, you can be kept informed using our Facebook, Twitter and LinkedIn channels.

4. Information Sharing and Disclosure

  • 4.1. Aggregate Information (non-personally identifiable) – We DO NOT link aggregate user data with personally identifiable information.
  • 4.2. Personally identifiable information – We DO NOT Share Personally Identifiable Information with Third Parties. Ever.

5. Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site

6. Choice/Opt-out

We provide you the opportunity to ‘opt-out’ of having your personally identifiable information used for certain purposes, when we ask for this information. For example, if you contact us for an offer but do not wish to receive any additional marketing material from us, you can indicate your preference on the contact form.

If you no longer wish to receive our newsletters, you may opt-out of receiving them by following the instructions included in each newsletter, by sending an (empty) email to, or you may contact us at +255 (0)27 2503700 to opt-out.

7. Log Files

As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. We do not link this automatically-collected data to personally identifiable information.

We use a third-party tracking service Google Analytics that uses cookies to track non-personally identifiable information about visitors to our site. Please look at their Privacy Policy for more information. More information on Google’s Privacy Policy can be found here.

8. Links to Other Sites

This Web site contains links to other sites that are not owned or controlled by the African Roots Foundation. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies only to information collected by this Web site.

9. Access to Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it by by notifying us through the contact form, or or by contacting us by email, telephone or postal mail at the contact information listed below.

10. Business Transitions

In the event the African Roots Foundation goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via email of any such change in ownership or control of your personal information and if you desire, your information can be deleted.

11. Changes in this Privacy Statement

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.